What is Black Hat SEO?
In search engine optimisation terminology, Black Hat SEO refers to the use of very aggressive SEO strategies. In addition techniques that only try and focus on the search engines and not their human audience. You might be wondering: “So how is that different from Grey Hat SEO?”. Well in MOST cases those tactics and techniques break the search engine guidelines.
Why would you want to use Black Hat SEO?
Black Hat SEO is mainly used by people who want a big and very fast financial return on their website. Although you would not want to be using Black Hat SEO techniques if you wanted long term investment. The biggest risk with using Black Hat SEO strategies is that there is an extremely high chance of getting de-ranked or completely banned by the search engine. Due to the fact that most of the experts that implement Black Hat SEO tactics just need a quick financial turn around meaning that risk for them is irrelevant.
Some examples of Black Hat SEO techniques.
1. Paid Backlinks:
Buying back links might be one of the fastest ways to gain search engine rankings. It is a Black Hat SEO strategy though and goes against most search engine guidelines. It is a very simple tactic to use and gives obvious benefits to the buyer. There are some ways of hiding paid backlinks and here are some ways Google identifies if it is a paid backlink or not.
2. Spam Comments:
This is quite a popular Black Hat technique. That is because it is very easy to automate and have 1000s if not 10000s of comments around the web with your backlink within 24 hours. In most cases the comments are not relevant at all what so ever to the content on the page they are commenting on. Currently most of these backlinks would be ‘nofollow’, and would give no link juice. Nonetheless people still waste their time on such techniques!
This is one of the biggest things you should be careful about on your own blog or website. If you do not have your comment section checked then sooner or later you will be receiving spam comments.
3. Article Spinning:
This is also quite a popular tactic as that could create close to free new and fresh content for your blog/website. What happens is you find content online copy it and perform content spinning. This rephrases some parts of the text for it to be unique to the search engine. This is mostly done automatically by software but could also be done manually even though that will lower the benefits.
4. Doorway Pages:
This is not 100% a Black Hat SEO technique. Many people use this while believing that it is not a Black Hat SEO technique, which is a mistake. While Google and other search engines cannot currently disqualify pages with unique and good content even though they might be doorway pages. The big part is creating pages automatically for certain keywords which gives an obvious benefit.
5. Keyword Stuffing:
This used to be extremely popular but due to the fact that it has been vastly overused it became a Black Hat SEO technique. Currently it does not work as well as it used to. Most search engines switched the way they rank pages, and keywords are not the hard hitters anymore. By definition keyword stuffing is when a certain number of keywords are targeted and overused. This is done so that a search engine will value that page based on the amount of keywords used. This though will look extremely not user friendly as text that is keyword stuffed will look very unnatural and hard to read.
Search engines have evolved a lot though and currently it is very easy for them to tell if you are performing keyword stuffing.
In conclusion Black Hat SEO tactics and techniques might be extremely valuable but only if you know the risks. Currently a lot of these tactics have been stopped or greatly impeded by new search engine algorithms but some certainly still work. When the search engine does find out that you are using Black Hat SEO strategies though the penalties can be VERY severe.